The goal of this lesson is to introduce you to the basics of conducting company and industry research. Company research is the process of gathering information about a specific company. Once you have information about a company, you may need to know how that company is faring within its industry. Companies within an industry can be compared to one another, or an analysis of the industry itself can be done to see how it is performing.
On completion of the lesson, the student will be able to:
1. Identify the different types of companies and their characteristics.
2. Describe different resources available for company research.
3. Understand the concept of industry research and its sources.